Enough already with the Mildly Amusing Box jokes, here is the REAL DEAL

The Old Model of Advertising is COLLAPSING and the New Model is UNBUILT.

Media agencies, Fortune 500 companies, Broadcasters, Newspapers, and everyone else involved in trying to promote a brand through the traditional 30-second spot and print advertisement certainly have their undies in a bundle. It seems the internet is just so much better at satisfying a media addiction than a magazine and that no one really wants to pay attention to that commercial– the nerve! Long Live TiVo.

It is clear that the Advertising rules of the past are exactly that - of the PAST. Ad agencies and marketers are no longer the chief creators of content. Platforms such as YouTube, Myspace, Forums, and Blogs have empowered CONSUMERS to create their OWN content, including content containing brands. Take note future brands, YOU ARE NOT THE ONLY ONE IN CONTROL. Consumers are eager to take on this responsibility. It is no longer possible to tell the consumer "Just Do It" and expect them to obey. For a brand to succeed, active engagement, active MEANINGFUL engagement between the brand and the consumer must take place. Okay is NOT good enough, it is actually worse than doing nothing at all. If you have something to pitch, you best be doing it right because consumers are pretty damn smart. Really.

I am personally eager to be involved in this CHAOS. In times of CHAOS the most original minds in business win. So get out of your box and create. This post was inspired by the untalented psychic who told me nothing but lies and horse crap, but who also said I should write more. Voila.

This article on AD AGE explains what I am talking about in more depth: http://adage.com/article?article_id=115712